The importance of customer experience (CX)
Customers desire a personal connection with their favourite brands and recognition and respect from the businesses they do business with. Therefore, businesses must ensure that their CX strategies can deliver individualized, pleasant encounters at every consumer touch point because CX has emerged as the key competitive difference.
What is Oracle Cloud CX?
Oracle Cloud CX provides easy tools for business people and is robust enough for developers to enhance. It is built on a cloud platform that includes best practices and applies upcoming technology. Innovative and adaptable Oracle CX apps offer dependable performance and security.
Oracle Customer Experience Cloud (Oracle CX Cloud) is a collection of cloud-based solutions for configure, price, and quote (CPQ) technologies, as well as customer relationship management (CRM), sales, marketing, customer care, and e-commerce. Oracle is increasingly constructing interfaces across these technologies so, for instance, contact centre service employees can consult sales or marketing data as they evaluate the data contained in a client case to try to fix a problem.
The CRM portfolio of Oracle, which was first introduced in 1998 under the name Oracle CRM, includes Siebel, an on-premises CRM, as well as the software as a service (SaaS), or cloud-based, CRM technologies known as Oracle CRM On Demand and Oracle Sales Cloud.
7 Ways Oracle Cloud CX Helps Enterprises Improve Customer Experience Connected data
In order to build the next outstanding experience for each individual, Oracle Cloud CX adopts a data-first strategy, transactions,connecting customer behaviours, and demographics across marketing, sales, service, and your back-office applications. For over 40 years, Oracle has assisted clients in managing, securing, and generating commercial value from data. Our DNA is data.
Connected materials
To tailor consumer experiences, create, syndicate, and distribute relevant, consistent content and offers. All enterprise information and assets, including invoices, marketing assets, company files, photos, and videos, are anchored in one location by Oracle Content Management. In addition, new content production is made simple and compliant by workflow, collaboration, and built-in AI recommendations.
Modern, connected UX
Oracle’s new user interface gives you access to consumer-level experiences. The use of highly modular graphic components and conversational, intelligent services maximizes reuse and uniformity throughout our apps. Utilizing these UX paradigms and cloud-native Oracle Cloud Infrastructure services, experience the power of search, NLP, and low-code development.
Customer awareness
The customer intelligence platform from Oracle enables businesses to maximize the value of their interconnected data assets and prosper in the experience economy. Connected intelligence enables hyper-personalization in real-time and at scale throughout the client journey when powered by connected data.
CX Sales by Oracle
Oracle CX Sales offers resources for improving sales performance, including customer data management, sales cataloguing, sales force automation (SFA), sales prediction, forecasting, analytics, and communication amongst sales teams as well as with clients and potential clients. The CPQ feature offers tools for product configuration, pricing, and quotation.
CX Marketing by Oracle
Organizations may design digital marketing campaigns to target prospective and current clients with Oracle CX Marketing. In order to segment audiences and target recipients and create personalized content and communications for them, Oracle CX Marketing makes use of automation and data analytics.
Platform for Oracle CX
A platform as a service (PaaS) offering called Oracle CX Platform enables businesses to link their apps, automated processes, analytics dashboards for data quality, and other data on single cloud architecture. Features include chatbots, process automation, prebuilt connectors, a prebuilt application programming interface (API) library, identification and compliance, artificial intelligence (AI) and machine learning, among others.
Who should use Oracle CX Cloud?
Any company that sees CX as a component of the value proposition for its goods or services could profit from using Oracle CX Cloud. Businesses can increase performance in e-commerce interfaces, customer service, marketing, and sales. Additionally, many businesses may benefit from a more specialized strategy and capabilities to solve business demands that may be particular to a certain industry, thanks to CX Cloud’s industry-specific applications.
At Convelox, we take great pride in being an Oracle Cloud-focused implementation team. To guarantee the success of your installation, our consulting professionals draw on their extensive understanding of Oracle Cloud Applications and years of practical experience.
