AI for Media & Communications

AI / Industries / Media & Communications
AI for Media & Communications

AI agents for Media & Communications

Protect recurring revenue, keep subscribers and manage content rights with AI agents built on Oracle Fusion Subscription Management, Receivables and CX.

SubscriptionsBillingServiceRights & licences
Challenges
The challenge

What slows teams down

Billing errors and revenue leakage

Plan changes and promotions leave accounts billed on the wrong price.

Subscriber churn

At-risk customers are spotted only after they cancel.

Rights and licence deadlines

Licence windows and royalty terms are buried in long contracts.

Workspace
Agentic workspace

An agent team working toward your objective

The agents watch your Fusion data, tell you what changed and why it matters, and bring decisions to you with a recommendation. Figures shown are illustrative.

Subscriber & Revenue Workspace

Agent team: Subscription & Billing Agent · Subscriber Retention Agent · Content & Rights Agent
Ask➤

Subscriber growth & revenue assurance plan for this month

Agents reviewed 48,000 subscriptions, 1,200 service requests and 64 content licence contracts. Two revenue issues and one rights renewal need your decision.

Items in focus
Billing anomalies23 accountsRevenue leak
At-risk subscribers310Retention
Renewals this month1,840On track
Licences expiring3 in 60 daysRenew
Agent activity
  • Checked 48,000 subscriptions for billing errors
  • Scored 310 accounts for churn risk
  • Read 64 licence contracts for key dates
Priority Actions (2)
Subscription & Billing Agent
23 enterprise accounts billed on an old price plan

Correct the plans and raise AED 84K in catch-up invoices for approval.

ApproveReview
Content & Rights Agent
Sports streaming licence expires in 45 days

Start renewal talks now; the contract caps the uplift at 10%.

ApproveReview
Communications
✉
Key account managersRetention offers drafted for 12 accounts
✉
Rights partnerRenewal notice ready
Agents
The agents

Built with Oracle AI Agent Studio

Subscription & Billing Agent

Answers subscription, plan and invoice questions, spots accounts billed on the wrong price plan and prepares corrections for approval.

  • Less revenue leakage
  • Fewer billing disputes
  • Faster answers for account teams

Oracle Fusion modules

Fusion Subscription Management · Receivables

Agent Studio tools

Business object: subscriptions & price plansBusiness object: invoicesApproval before corrections
A person approves every update before it is made.

Subscriber Retention Agent

Summarises each customer’s service history and usage, flags accounts at risk of leaving and drafts retention offers for the account owner.

  • Lower churn
  • Earlier warning on unhappy customers
  • Consistent retention offers

Oracle Fusion modules

Fusion Service · Sales

Agent Studio tools

Business object: service requestsBusiness object: accounts & opportunitiesDraft offers for approval
A person approves every update before it is made.

Content & Rights Agent

Answers questions on content licences, rights windows and royalty terms from your contracts, and flags licences that need renewal.

  • No missed rights windows
  • Quick answers on licence terms
  • Better renewal negotiations

Oracle Fusion modules

Fusion Enterprise Contracts

Agent Studio tools

Business object: contractsDocument tool: licence agreementsRenewal alerts
A person approves every update before it is made.
Approach
How we deliver

From idea to production AI

01

Discover

Workshops to map processes, data and high-value AI use cases.

02

Pilot

A focused proof of value on your own Oracle data, delivered in weeks.

03

Scale

Secure, governed rollout across business units and Oracle modules.

04

Support

Monitoring, tuning and adoption through our managed services.

More

Ready to put AI agents to work in Media & Communications?

Talk to our Oracle AI specialists about the agents that would make the biggest difference to your business.

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